The Importance of Video Marketing
Shane Yeager
More businesses today are acknowledging the benefits of using video as an essential tool in their marketing utility belt. Video content has experienced an extraordinary rise in popularity in the past few years, and it is now craved by consumers. Consumers are 64% more likely to purchase your product or service after watching a video. In fact, simply including a catchy video in your email marketing and on your landing page will increase click-through rates by 200% – 300% and conversion rates by 80%.
So, what strategies do you have handy in converting potential customers into paying customers?
Video marketing has emerged as one of the most effective ways for businesses to share vital information, promote a product, and entertain customers all at once. Studies on consumer buying behavior continue to prove that video content is a great strategy to raise consumer interest. Online marketing has become integral and brands that fail to include the medium as part of their digital marketing strategy are quickly being left behind.
One of the greatest benefits of using video is that it does engage, entice, and entertain in a way that text simply can’t. It captures your attention whether you want it to or not. Facebook recently announced that over 1 billion users visited
the site every day and watched over 100 million hours of content. The ability to create high-quality videos and then distribute them globally should not be taken for granted. Think of it this way, most of your competitors are leveraging video and if you want to be a frontrunner in your industry, you need to make video part of your core marketing strategy.
The goal of video content is to provide enough relevant information to convert online users from prospects into loyal repeat buyers. Since video is the most effective way to spread your marketing message, your clickability all boils down to how well you execute your campaigns across various channels. Although video is something consumers can’t seem to get enough of, succeeding at video marketing isn’t as simple as producing just any video, placing it on your website and then waiting for business to roll in. The most creative, informative, and memorable videos are the ones that will see the best results (if distributed properly). The ultimate metric that matters when it comes to running an online marketing campaign is the conversion rate.
Video can transform your website pages into interactive, compelling mini-movies that can make website visitors more enticed to purchase product. The bottom line is that to succeed in online video marketing, you have to be as savvy, resourceful, and thorough as with any other form of marketing. Your strategy needs to cater to current trends, while also capturing, and holding a viewers attention. Bear in mind that one-fifth of online users will click away from a video within ten seconds or less, therefore, spark your audience’s curiosity by getting creative.
Create content in different forms, such as:
Video blogs (Vlogs)
Video testimonials
Video interviews
Video presentations
Product demos and reviews
Live stream recordings and more
Don't fall behind in today's market, hire a video production agency today!
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.
April 6, 2021
Producing videos is not just about grabbing a camera, filming some footage, and piecing it together on a timeline.
April 6, 2021
Humans have always loved storytelling.
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FURTHER READING
January 11, 2021
Whether you've never used video marketing before, or have already implanted it, we've got a crash course that will walk you through all you need to know. Beginning with strategizing and planning your content, all the way through the production and data collection, we've got you covered.
April 6, 2021
Just a few minutes of browsing YouTube, the top Video-on-Demand platform, will tell you that influencers and independent content creators mostly occupy it.
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